- The client wanted to promote its newly launched gadget “ABC” via Social media marketing means
- The primary aim was to enhance brand equity and increasing the sales of the recently launched product
- The secondary aim was to produce an everlasting image of the brand by maintaining an emotional-connect with the customer.
- Launching a campaign on various advertising medium like social media, original videos etc.
- Creation of micro-site with access to Facebook, Twitter and Instagram
- Launching multiple video ads on television and other digital platforms.
- Launched campaign #Transforminglives which revolved around the concept ‘A small deed of kindliness can transform a million lives’.
- A microsite(transforminglives.abc.com) allowed the user to access social media channels which allowed them to upload photos or videos of them performing an act of kindliness.
- Released multiple videos on televisions and other channels based on ‘Transforming lives’ which widened our reach to older people as well who are not present on social media
- The campaign target overshoot by 179%
- Social media engagements crossed 50,000 mark.
- Social media impressions surpassed 6 million
- Around 1 million views on the video ads.