Social media marketing is the use of social media platforms and websites to promote a product or service.
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Content strategy refers to the planning, development, and management of content—written or in other media.
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes
Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act.
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.
Community management, at its core, is about relationships and how your brand seizes opportunities to interact with your community in public online spaces.
A lot of startups fail because they never get to Product/Market Fit. Thus it is important to understand and implement the idea of Product/Market in every single business.
Brand Equity is the commercial value derived from consumer’s perception of the brand. Top of mind awareness (TOMA) refers to a brand being first in customers' minds in a particular category and Net Promoter Score(NPS) measures the willingness of customers to recommend a company's products or services to others.
Understanding once competitors is a pivotal part of any business. How many players are there in the ecosystem? Who are they and how does the quality of their offerings compare with yours?
Capturing the VOC for an existing product or a competitor product so as to accordingly strategize our next move as per the feedback.
Evaluate the prevailing brand sentiment. Capture the all good, bad &the ugly. Get to the root cause for every sentiment. Develop a proactive ORM plan in case it’s all good so far and/or a reactive plan if there are any chinks in ones armour
The process of managing damaged or negative reputation by removing any negative content within our direct control, balance the remaining with the positives thereby establishing credibility &building an optimized reputation.
Build the persona for your brand persona primarily through creating great content, driving social engagement& encouraging customer reviews. Maintain brand transparency with all stakeholders irrespective of business situation.
Your employees are your brand ambassadors in real world. How your employees look and behave online matters more than the company’s own online persona.