Product/market fit means being in a good market with a product that can satisfy that market.
Media outreach focuses on the media creating attention for, and understanding their brand and business.
The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution.
Closely monitor the soft launch (pilot) of product/service and making requisite changes to optimise the performance of the commercial launch
Business expansion entails opening up new stores in different physical locations while still maintaining the current business locations.
Identifying new revenue streams, plugging prevailing revenue leakages & removing non-value adding services or processes
Diversification is a corporate strategy to enter into a new market or industry in which the business doesn't currently operate, while also creating a new product for that new market
Profitable growth is the combination of profitability and growth, more precisely the combination of Economic Profitability and Growth of Free cash flows.
a. Figure out whether the business is damaged beyond repair or not.
b. Re-evaluate the core areas (product / customers/finance/process / people) for root cause of the prevailing situation
Make strategic and actionable changes in the business’s approach to reach its goals. Redefine the entire core of business including but not limited to Vision, Brand Value, Mission & purpose of business
Closely track & monitor the impact of change over substantial trail periods. Ensure that the changes persist for the entire duration of the trail runs
Conserve the immediate liquidity and aim for little restructuring in finances, people and business operations so as to ensure that the entity survives in short term while we strategize for a turn-around
It’s as simple as the three words “Innovate or Perish”. Improvise your products, services, processes as per the revised strategy.
Basis feedback from the trail runs of the new strategy optimise the processes and inculcate changes as part of the revised SOPs
Figure out the need of funds basis the business type and life stage of business. Are the funds required for short term sustenance, business expansion or new launches?
Prepare the business plan, financial projections, elevator pitch& investor approach strategies basis the need and numbers
Putting numbers to the business need basis the need for funds. Evaluate the type of funding best suited for the particular business context.
Raise funds through appropriate vehicles (Seed, Angel, Institutional, Banks etc.) via own networks, references and events