- One of the most frantic task is buying a home and the client wants to change that.
- Customer would be able to find them easily on the internet.
- Creating brand awareness
- Enhancing brand equity of the client in Delhi location
- Shoot up brand value of the client as the foremost real estate agency in Delhi
- Polishing the standard of real estate content on the website
- Increasing organic reach of the client’s website
- Delivering modernistic content repeatedly on the website
- To strive against prominent property developers firm in Delhi
Approach/Plan of action:
- Mafista build on the concept of the client which was tested. The links were tailored such that people would find directions about the forthcoming properties in Delhi
- In-depth audience research and their online action was traced as this would assist/aid us to focus on the vital/primary information people were searching for.
- A meticulous keyword research to be done and exchange views with the client to produce the content around these keywords.
- The business intent and online challenges were put together
- Started analyzing the behavior of customers by integrating Google webmaster and Google analytics
- All the technical SEO, Meta tags, Descriptions, Title tags etc were put into effect.
- Created content with right keyword mix
- Repeatedly delivering modernistic content every week
- Utilized 360-degree digital marketing levers to come up with proposed business solutions
- Designing landing pages for forthcoming properties to attract new customers.
- Over 20,000 site visits in less than 6 months.
- Business objective overshoot by 100% for initial campaign period
- Enhanced organic reach for various real estate queries. Specifically fruitful areas includes directions about property buying , forthcoming locality in Delhi, forthcoming properties in Delhi which are gaining substantial traction in organic search.